When I read a book, there are phrases I want to remember, words I want to look up and places it takes me. So I've decided to start recording these things here. There are 3 books in the wings that need recording. Here's the second:
STEVE JOBS, by Walter Isaacson
HERE'S TO THE CRAZY ONES. THE MISFITS. THE REBELS. THE TROUBLEMAKERS. THE ROUND PEGS IN THE SQUARE HOLES. THE ONES WHO SEE THINGS DIFFERENTLY. THEY'RE NOT FOND OF RULES. AND THEY HAVE NO RESPECT FOR THE STATUS QUO. YOU CAN QUOTE THEM, DISAGREE WITH THEM, GLORIFY OR VILIFY THEM. ABOUT THE ONLY THING YOU CAN'T DO IS IGNORE THEM. BECAUSE THEY CHANGE THINGS. THEY PUSH THE HUMAN RACE FORWARD. AND WHILE SOME MAY SEE THEM AS THE CRAZY ONES, WE SEE GENIUS. BECAUSE THE PEOPLE WHO ARE CRAZY ENOUGH TO THINK THEY CAN CHANGE THE WORLD ARE THE ONES WHO DO.
Joseph Eichler - social activist & developer - "inspired by Frank Lloyd Wright's vision of simple modern homes for the American 'everyman' " - whose company spawned more than 11,000 homes in various California subdivisions between 1950 and 1974, including Steve Jobses' childhood home "Jobs said that his appreciation for Eichler homes instilled in him a passion for making nicely designed products for the mass market' "; "clean and simple modernism produced for the masses"
Herbert Bayer: "In Aspen, [Jobs] was exposed to the spare and functional design philosophy of the Bauhaus movement, which was enshrined by Herbert Bayer in the buildings, living suites, sans serif font typography, and furniture on the Aspen Institute campus. Like his mentors Walter Gropius and Ludwig Mies van der Rohe, Bayer believed that there should be no distinction between fine art and applied industrial design. The modernist International Style championed by the Bauhaus taught that design should be simple, yet have an expressive spirit. It emphasized rationality and functionality by employing clean lines and forms. Among the maxims preached by Mies and Gropius were 'God is in the details' and 'Less is more'."
"At that time there was not much exciting happening in the realm of industrial design, Jobs felt. He had a Richard Sapper lamp, and he also liked the furniture of Charles and Ray Eames and the Braun products of Dieter Rams ['less but better'] ... +Raymond Loewy, Issey Miyake, I.M. Pei..."
Hartmut Esslinger - code name 'Snow White'
Windham Hill jazz artists
"The best way to predict the future is to invent it." Alan Kay
GUI - graphical user interface
WYSIWYG ('wiz-ee-wig') - what you see is what you get
"Your thoughts construct patterns like scaffolding in your mind. You are really etching chemical patterns. In most cases, people get stuck in those patterns, just like grooves in a record, and they never get out of them. If you want to live your life in a creative way, as an artist, you have to not look back too much. You have to be willing to take whatever you've done and whoever you were and throw them away." SJ
John Lasseter (Pixar): 'Lady and the Lamp' 1979 short made during his junior year at CalArts won the Student Academy Award; 'Luxo Jr.' was Pixar's 1st (computer graphics) (short) film, 1986, & was nominated for an Academy Award. 'Tin Toy' was 2nd short & won 1988 Academy Award for animated short films.
"It's kind of fun to do the impossible." Walt Disney
"One way to remember who you are is to remember who your heroes are." SJ
"Deciding what not to do is as important as deciding what to do." SJ
Jony Ive: "Ive and Jobs would soon forge a bond that would lead to the greatest industrial design collaboration of their era."
"Simplicity isn't just a visual style. It's not just a minimalism or the absence of clutter. It involves digging through the depth of the complexity. To be truly simple, you have to do really deep...go deeper with the simplicity. You have to deeply understand the essence of a product in order to be able to get rid of the parts that are not essential." JI
"White isn't just a neutral colour. It is so pure and quiet. Bold and conspicuous and yet so inconspicuous as well." JI
"Design is the fundamental soul of a man-made creation that ends up expressing itself in successive outer layers." SJ
Apple Store, 5th Avenue: 18 pieces of glass on each side - "This was state of the art in glass technology at the time. We had to build our own autoclaves [glass laminating autoclaves are used in the production of automotive, architectural, safety, and decorative glass] to make the glass." SJ
"Skate where the puck's going, not where it's been." Wayne Gretzky
"nature loves simplicity and unity" Johannes Kepler
Richard Feynman: theoretical physicist known for his work in the path integral formulation of quantum mechanics
"The Pixar building was Steve's own movie" J Lasseter
Peter Bohlin, architect of the Apple stores; designer of Pixar building
'The Autobiography of a Yogi' the book SJ "first read as a teenager, then reread in India, and had read once a year ever since."
peripatetic: 'traveling from place to place, especially working or based in various places for relatively short periods'
"memento mori": 'remember you will die'
"ars moriendi": 'the art of dying'
Sunday, June 29, 1975: a milestone for the personal computer "It was the first time in history anyone had typed a character on a keyboard and seen it show up on their own computer's screen right in front of them." Stephen Wozniak
April 1, 1976: Jobs, Wozniak, Ron Wayne draw up a partnership agreement [11 days later, Wayne withdraws]
June 15, 1983: "Jobs publicly discussed his embrace of the Bauhaus style in a talk he gave at the 1983 design conference, the theme of which was 'The Future Isn't What It Used to Be'."
January 22, 1984: Super Bowl XVIII, 3rd quarter, Apple '1984' commercial introducing the Macintosh, directed by Ridley Scott: "On January 24th, Apple Computer will introduce Macintosh. And you'll see why 1984 won't be like '1984'."
January 24, 1984: the launch of the Macintosh
January 20, 1985: Super Bowl XIX, Apple commercial introducing Macintosh Office, directed by Tony Scott
Forbes: After 1984: The Super Bowl Ad That Almost Killed Apple After the 1984 ad aired, Apple sold 72,000 computers in 100 days, 50 percent more than even its most optimistic sales productions. After Lemmings, Apple closed three of its six plants that year and laid off 20 percent of its employees. Among those who left the company in the post-Lemmings bloodbath? Founder Steve Jobs."
April 20, 1995: Smithsonian oral history intereview with Daniel Morrow
October 23, 2001: Job unveils the iPod [iPod=Walkman]
April 28, 2003: Job unveils the iTunes Store
October 2003: Job announces launch of iTunes for Windows
January 2004: iPod Mini introduced
January 2005: iPod Shuffle introduced [songs play randomly = no navigation = no screen] "embrace uncertainty"
June 12, 2005: Steve Jobs gives Commencement Address at Stanford
January 2007: unveiling of the iPhone at Macworld in San Francisco: "Every once in a while a revolutionary product comes along that changes everything... [the original Macintosh] changed the whole computer industry... [the first iPod] changed the entire music industry. Today, we're introducing three revolutionary products of this class. The first one is a widescreen iPod with touch controls. The second is a revolutionary mobile phone. And the third is a breakthrough Internet communications device. Are you getting it? These are not three separate devices, this is one device, and we are calling it iPhone."
gorilla glass: It was called the iPhone...the project was code-named Gorilla Glass
May 2007: Wall Street Journal columnists Walt Mossberg & Kara Swisher bring Jobs & Gates together for a joint interview
July 2008: the App Store for the iPhone opens on iTunes
January 27, 2010: iPad unveiled: 'the Jesus tablet'
March 2, 2011: iPad 2 unveiled
Oct. 5, 2011 Steve Jobs dies at home, surrounded by his family
Oct. 24, 2011 After two years of work, and forty interviews with Steve Jobs, Walter Isaacson publishes authorized biography of the Apple and Pixar co-founder
"Remembering that I'll be dead soon is the most important tool I've ever encountered to help me make the big choices in life. Because almost everything - all external expectations, all pride, all fear of embarrassment or failure - these things just fall away in the face of death, leaving only what is truly important. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart." SJ
STEVE JOBS, by Walter Isaacson
HERE'S TO THE CRAZY ONES. THE MISFITS. THE REBELS. THE TROUBLEMAKERS. THE ROUND PEGS IN THE SQUARE HOLES. THE ONES WHO SEE THINGS DIFFERENTLY. THEY'RE NOT FOND OF RULES. AND THEY HAVE NO RESPECT FOR THE STATUS QUO. YOU CAN QUOTE THEM, DISAGREE WITH THEM, GLORIFY OR VILIFY THEM. ABOUT THE ONLY THING YOU CAN'T DO IS IGNORE THEM. BECAUSE THEY CHANGE THINGS. THEY PUSH THE HUMAN RACE FORWARD. AND WHILE SOME MAY SEE THEM AS THE CRAZY ONES, WE SEE GENIUS. BECAUSE THE PEOPLE WHO ARE CRAZY ENOUGH TO THINK THEY CAN CHANGE THE WORLD ARE THE ONES WHO DO.
Joseph Eichler - social activist & developer - "inspired by Frank Lloyd Wright's vision of simple modern homes for the American 'everyman' " - whose company spawned more than 11,000 homes in various California subdivisions between 1950 and 1974, including Steve Jobses' childhood home "Jobs said that his appreciation for Eichler homes instilled in him a passion for making nicely designed products for the mass market' "; "clean and simple modernism produced for the masses"
Herbert Bayer: "In Aspen, [Jobs] was exposed to the spare and functional design philosophy of the Bauhaus movement, which was enshrined by Herbert Bayer in the buildings, living suites, sans serif font typography, and furniture on the Aspen Institute campus. Like his mentors Walter Gropius and Ludwig Mies van der Rohe, Bayer believed that there should be no distinction between fine art and applied industrial design. The modernist International Style championed by the Bauhaus taught that design should be simple, yet have an expressive spirit. It emphasized rationality and functionality by employing clean lines and forms. Among the maxims preached by Mies and Gropius were 'God is in the details' and 'Less is more'."
"At that time there was not much exciting happening in the realm of industrial design, Jobs felt. He had a Richard Sapper lamp, and he also liked the furniture of Charles and Ray Eames and the Braun products of Dieter Rams ['less but better'] ... +Raymond Loewy, Issey Miyake, I.M. Pei..."
Hartmut Esslinger - code name 'Snow White'
Windham Hill jazz artists
"The best way to predict the future is to invent it." Alan Kay
GUI - graphical user interface
WYSIWYG ('wiz-ee-wig') - what you see is what you get
"Your thoughts construct patterns like scaffolding in your mind. You are really etching chemical patterns. In most cases, people get stuck in those patterns, just like grooves in a record, and they never get out of them. If you want to live your life in a creative way, as an artist, you have to not look back too much. You have to be willing to take whatever you've done and whoever you were and throw them away." SJ
John Lasseter (Pixar): 'Lady and the Lamp' 1979 short made during his junior year at CalArts won the Student Academy Award; 'Luxo Jr.' was Pixar's 1st (computer graphics) (short) film, 1986, & was nominated for an Academy Award. 'Tin Toy' was 2nd short & won 1988 Academy Award for animated short films.
"It's kind of fun to do the impossible." Walt Disney
"One way to remember who you are is to remember who your heroes are." SJ
"Deciding what not to do is as important as deciding what to do." SJ
Jony Ive: "Ive and Jobs would soon forge a bond that would lead to the greatest industrial design collaboration of their era."
"Simplicity isn't just a visual style. It's not just a minimalism or the absence of clutter. It involves digging through the depth of the complexity. To be truly simple, you have to do really deep...go deeper with the simplicity. You have to deeply understand the essence of a product in order to be able to get rid of the parts that are not essential." JI
"White isn't just a neutral colour. It is so pure and quiet. Bold and conspicuous and yet so inconspicuous as well." JI
"Design is the fundamental soul of a man-made creation that ends up expressing itself in successive outer layers." SJ
Apple Store, 5th Avenue: 18 pieces of glass on each side - "This was state of the art in glass technology at the time. We had to build our own autoclaves [glass laminating autoclaves are used in the production of automotive, architectural, safety, and decorative glass] to make the glass." SJ
"Skate where the puck's going, not where it's been." Wayne Gretzky
"nature loves simplicity and unity" Johannes Kepler
Richard Feynman: theoretical physicist known for his work in the path integral formulation of quantum mechanics
"The Pixar building was Steve's own movie" J Lasseter
Peter Bohlin, architect of the Apple stores; designer of Pixar building
'The Autobiography of a Yogi' the book SJ "first read as a teenager, then reread in India, and had read once a year ever since."
peripatetic: 'traveling from place to place, especially working or based in various places for relatively short periods'
"memento mori": 'remember you will die'
"ars moriendi": 'the art of dying'
Sunday, June 29, 1975: a milestone for the personal computer "It was the first time in history anyone had typed a character on a keyboard and seen it show up on their own computer's screen right in front of them." Stephen Wozniak
April 1, 1976: Jobs, Wozniak, Ron Wayne draw up a partnership agreement [11 days later, Wayne withdraws]
June 15, 1983: "Jobs publicly discussed his embrace of the Bauhaus style in a talk he gave at the 1983 design conference, the theme of which was 'The Future Isn't What It Used to Be'."
January 22, 1984: Super Bowl XVIII, 3rd quarter, Apple '1984' commercial introducing the Macintosh, directed by Ridley Scott: "On January 24th, Apple Computer will introduce Macintosh. And you'll see why 1984 won't be like '1984'."
January 24, 1984: the launch of the Macintosh
January 20, 1985: Super Bowl XIX, Apple commercial introducing Macintosh Office, directed by Tony Scott
Forbes: After 1984: The Super Bowl Ad That Almost Killed Apple After the 1984 ad aired, Apple sold 72,000 computers in 100 days, 50 percent more than even its most optimistic sales productions. After Lemmings, Apple closed three of its six plants that year and laid off 20 percent of its employees. Among those who left the company in the post-Lemmings bloodbath? Founder Steve Jobs."
April 20, 1995: Smithsonian oral history intereview with Daniel Morrow
October 23, 2001: Job unveils the iPod [iPod=Walkman]
April 28, 2003: Job unveils the iTunes Store
October 2003: Job announces launch of iTunes for Windows
January 2004: iPod Mini introduced
January 2005: iPod Shuffle introduced [songs play randomly = no navigation = no screen] "embrace uncertainty"
June 12, 2005: Steve Jobs gives Commencement Address at Stanford
January 2007: unveiling of the iPhone at Macworld in San Francisco: "Every once in a while a revolutionary product comes along that changes everything... [the original Macintosh] changed the whole computer industry... [the first iPod] changed the entire music industry. Today, we're introducing three revolutionary products of this class. The first one is a widescreen iPod with touch controls. The second is a revolutionary mobile phone. And the third is a breakthrough Internet communications device. Are you getting it? These are not three separate devices, this is one device, and we are calling it iPhone."
gorilla glass: It was called the iPhone...the project was code-named Gorilla Glass
May 2007: Wall Street Journal columnists Walt Mossberg & Kara Swisher bring Jobs & Gates together for a joint interview
July 2008: the App Store for the iPhone opens on iTunes
January 27, 2010: iPad unveiled: 'the Jesus tablet'
March 2, 2011: iPad 2 unveiled
Oct. 5, 2011 Steve Jobs dies at home, surrounded by his family
Oct. 24, 2011 After two years of work, and forty interviews with Steve Jobs, Walter Isaacson publishes authorized biography of the Apple and Pixar co-founder
"Remembering that I'll be dead soon is the most important tool I've ever encountered to help me make the big choices in life. Because almost everything - all external expectations, all pride, all fear of embarrassment or failure - these things just fall away in the face of death, leaving only what is truly important. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart." SJ
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